Supply

1.2.4 Theme 1

Supply

Supply refers to the quantity of a good or service that firms are willing and able to provide at a given price over a given period of time.

Key idea

A change in price causes a movement along the supply curve. A change in a non-price factor causes the whole supply curve to shift.

A) Movements along and shifts of the supply curve

There is normally a positive relationship between price and quantity supplied. As price increases, firms have a greater incentive to increase the quantity they supply.

Upward sloping supply curve showing movements caused by changes in price
A rise in price causes an extension in supply, while a fall in price causes a contraction in supply.

For example, if price rises from P2 to P1, quantity supplied increases from Q2 to Q1. This is an extension in supply and represents a movement along the existing supply curve.

If price falls, firms have less incentive to supply the same quantity and there will be a contraction in supply. Movements along the supply curve are caused by changes in price, assuming all other factors remain equal.

A shift of the supply curve is different. It occurs when a non-price factor changes how much firms are willing and able to supply at each price.

B) Factors that may cause a shift in the supply curve

A rightward shift of the supply curve represents an increase in supply, while a leftward shift represents a decrease in supply.

Supply curves shifting left and right due to non-price factors
At the same price, a rightward shift means firms are willing and able to supply a greater quantity.
  • Technology – Improvements in technology can allow firms to produce more efficiently. This can reduce costs and increase supply.
  • Indirect taxes and subsidies – Higher indirect taxes increase firms’ costs and are likely to reduce supply. Subsidies reduce firms’ costs and can encourage them to increase supply.
  • Number of firms – If more firms enter a market, the overall supply of goods or services to that market is likely to increase.

What the full guide adds

For this topic, the full AS guide also covers:

  • A fuller explanation of why the supply curve slopes upwards, including the profit motive and the higher costs firms may face as output increases.
  • Productivity and how changes in productivity can affect the quantity firms are able to supply.
  • Weather and its effect on the supply of weather-dependent goods such as agricultural products.
  • Exchange rates and how changes in the cost of imported inputs can affect firms’ costs and supply.
  • More detail on specific and ad valorem indirect taxes, subsidies and other changes in production costs.

CONTINUE REVISING THEMES 1 & 2

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